5 Reasons WHY You Should NOT Start a Facebook Page for Your MLM Company

Lunch break, nag-browse ako ng FB at nakakita ako ng mga pictures ng products na naka-tag FB friends ko. Isa yun sa topic ko dito sa blog "How to use Facebook to Growth your MLM Business" na dapat iniiwasan natin kasi nakaka-inis yun, baka ma-unfriend ka kapag pinagpatuloy mo.

By the way, kanina may nabasa rin akong article sa postplanner blog na gusto ko i-share din sa'yo. Tingin ko may matututunan ka rito.

Question: Should You Start a Facebook Page for your MLM Business?

Opportunities are everywhere, new opportunities and people love new opportunities.

Many people will join a new opportunity and get extremely pumped about the product, the compensation plan, bonuses, rewards and etc.

They blast out links constantly on their profile, annoy everyone until someone tells them they should start a Facebook business page to showcase their products and reach more people.

Fair enough - better to do business on a page anyway right?

So they start their page and ask all of their friends to LIKE it - whom they already annoyed posting about the product on their profile before - and they start posting about the product, testimonies how great it is and more.

No big deal right? I’d say WRONG! Here’s why…

5 Reasons You Should NOT Start a Facebook Page for Your MLM Business

1. You’ll Leave the Business

The likelihood of you still selling the same product 3 to 12 months from now is pretty limited - no matter how much you love the company/product.

Most people in MLM companies fizzle out in 2-3 months.

They get bored or discouraged and move on to other things.

If you've created a page for any particular product then fail on the business, any work you did on your Facebook page is made pointless.

2. Parent Company Goes Out of Business

What if you built a page let's say the Scentsy (as shown below) and at some point that company goes out of business?

You’re left with a Scentsy page with a few hundred Likes/Followers that you can’t use. Those followers aren’t interested in hearing about another product you’re selling/introducing.

And, typically Facebook won’t let you change the name of a page after the page receives a certain amount of followers/Likes.

So now the page you’ve worked so hard on to get more Facebook Likes is useless.

3. MLM Company Does Not Allow You to Run a Facebook Page

Many MLM companies do not technically allow you or even product representatives to create websites or Facebook pages using the company name.

Creating such a page could result in a reprimand - or a cease & desist letter!

You should dive into your distributor agreement to see if you can even use the company’s name or logo online.

You’ll be shocked to see that most say you cannot do this.

Scentsy technically owns this page now and could probably make a submission to Facebook about a duplicate page and take it over.

If you dive into Facebook’s terms of service you’ll find that if you aren’t an official representative of a company you can’t run a page in the name of the company:

A Page for a brand, entity (place or organization), or public figure may be administered only by an authorized representative of that brand, entity (place or organization) or public figure (an “official Page”).

Unless you are Scentsy you shouldn’t have a page named Scentsy - or any other MLM product.

4. Causes Confusion

I could name at least 30 of my personal/online friends and family who are selling some sort of MLM products.

Imagine if they - along with the millions of others selling products - all had a Facebook page about their MLM business!

There would be brand confusion.

Who is officially a rep from Scentsy? Can’t I just buy from any of them since it’s all the same product?

Too many pages about a product diminishes the product to me and causes confusion among consumers.

5. You’re Branding the Company Not YOU!

And Finally, the biggest reason not to start a Facebook page for your MLM business in my opinion.

Cortney Scott submitted her Scentsy page for review on a recent post on the Post Planner page and the author thinks that the cover photo looks great and Cortney somehow is wasting her time with her page.

Minus her name being on the name of the page do you see Cortney branding herself in anyway in the Cover Photo or Profile Picture?

Nope.. Not at all!

She’s branding the Scentsy company.

Great for Scentsy, bad for Cortney.

If another Scentsy rep pops up on Facebook those that have Liked Cortney’s page are likely to go and give that page a LIKE as well.

Now who do they buy from???

And again what happens when Cortney leaves Scentsy or they go out of business?

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